Small business copywriting advice for creative types (that’s you!)
Matching her nail art to her launch palette: how Emma from Beautie adds delight into her business
Emma is the founder of feelgood brand Beau Tie. Whether it’s her cardboard cut-out of Ainsley Harriott, documenting her solo travels on instagram, or her incredible dedication to collection launches by matching her nail art, Emma is VERY big on adding delight wherever she can, so I knew she’d be perfect to chat to.