Harriet Formby, Below The Line Finance
Below The Line is a radical fractional CFO and business mentor service for small business owners, startups and SMEs changing the world for the better. Your finances can both feel good and do good – and Harriet makes it happen.
“Before we started working together, writing down what I do and who I help was a real struggle. I was confident explaining it informally, but putting it into writing felt overwhelming and I worried how it would land. I would second guess myself, water everything down, and spend an excessive amount of time on it.
Now, the difference is remarkable. I can share what I do with ease and confidence, even when its going out to a larger audience. I have a bank of content that truly reflects who I am, allowing me to confidently show up, share, and be proud of what I am saying!”
“With the new copy its been super easy to respond, pitch and engage with people - and thats still within the time we were editing! What I've shared has already sparked some great conversations which will lead to client work/collaborations, and I have some podcasts/guest speaking things lined up.
My biggest takeaway from our work together has been the cathartic experience of getting into my "why." In our 1:1 session, Ellie goes deep. She doesn't just settle for understanding what you're about on a surface level; she delves into the reasons behind why you do what you do and brings that to life in your introduction. This process is incredibly empowering and makes my work feel aligned. It has made me realise how important it is to share this with others. It makes me even more excited to reach out, network, and show up with authenticity.”